What does SpringboardIQ do?

SpringboardIQ gives you a panel of three proven sales leaders, hand-picked against your company's GTM challenge, ICP, and motion. They review your materials, work through a structured session, and tell you what they see. No consultants, no theory, practitioners doing the job right now. You can build your own panel from the network or ask us to recommend the right three.

How long does it take?

Timing is agreed when we scope your brief and assemble the panel. Ask us about the expected schedule for your decision.

What's the deliverable?

A written readout. What holds up, what does not, and what the panel would change if they were running the company on Monday. Tight and specific, not a strategy deck.

How is this different from a consultant or advisory board?

Founders fight consultants. They don't fight peers. When three VPs of Sales tell the founder they wouldn't do what the company is doing, it lands differently than the same insight from a partner or a McKinsey alum. The panel removes the tall-poppy problem. The founder is being validated by people running the same play one stage ahead, not told they're wrong by someone with less scar tissue.

Who do you work with?

Founders and leadership teams looking for a second opinion on a specific sales decision. We also discuss portfolio events with investors and professional services firms.

How is the panel selected?

Every panel is three proven sales leaders, built against your specific brief. You can choose them yourself from the SpringboardIQ network or ask us to recommend the right three. Panellists are currently active, not retired and not sitting on a board. They're running a number in an adjacent company or category right now, so the pattern-matching is live, not remembered.

Do you work with law firms and accountancy firms?

Yes. We co-host GTM client events for professional services firms, the firm invites its clients, we bring the panel of active sales leaders. Fieldfisher co-hosted the first of these in Dublin in July 2026.

Client stories

Client case · SpringboardIQ

A sales review before follow-on funding.

Growth had stalled. Four account executives were achieving around 20–25% of quota, and the company was seeking funding to expand its sales team. Its existing investor initiated a SpringboardIQ review.

Account executives: 4
Quota attainment before the review: 20–25%
Quota attainment the following quarter: 60–65%

Start with the approach the team is already using.

The panel examined the current strategy, outreach and deal-conversion data, alongside an interview with the sales leader. The question was whether the commercial approach was ready to support expansion.

Focus the effort where the evidence points.

The company was pursuing a broad range of prospects. The panel recommended a more specific ideal customer profile, concentrating on countries where the business was seeing returns and prioritising particular industries.

The company also revised its messaging. Together, these changes gave the team a clearer view of which accounts deserved its attention and how to approach them.

The following quarter.

The same four AEs reached 60–65% of their targets in the following quarter. Their quotas had not changed. Deal size also increased.

The investor proceeded with follow-on funding after the review.

A decision worth examining before adding resources.

The review gave the investor and company specific recommendations to act on. The subsequent quarter provided evidence of improvement in the existing team’s performance.

For an investor considering another sales investment, this is a practical use for an independent second opinion: examine the approach, identify what needs to change, and agree what to test next.

Considering further funding for a portfolio company?

Bring the decision to three vetted, active sales leaders. Get a confidential second opinion and practical written recommendations.

Explore an independent review